Creating a great web site can be a daunting undertaking. Many web users don't realize the number of challenges that face developers. Browser size and capabilities, resolution, modem speed, etc. must be considered when designing a site.

Therefore, planning is an essential part of the process.

Before you even begin your consultation, think clearly about your site. What do you want to say to your visitors; what do you want them to know about your company.

Think about your customers: who are they, what are their needs and their wants.

Your site should be efficient, simple and practical.

Navigation should allow visitors to find what they are looking for in a timely manner.

Images with low resolution so older computers or browsers can manage them.

A layout that is visually appealing and practical.

Remember: content is key! No matter how great your site may look, if visitors can't or don't find what they are looking for, they will leave.

Before meeting with your web developer, create a flow chart and review your mission statement.

Being prepared will save you enormous amounts of time, money and frustration.